Dr. Oetker Stories
A „Kleine Auszeit“ on Tour: The Dessert Bike Across Germany
14 cities, three flavors and plenty of delightful moments: The “Paradies Creme Kleine Auszeit” toured in Germany, inviting consumers to discover and sample the product line.
1.10.2026 • Products and Services
A little break, a moment to take a deep breath and simply enjoy: That’s
what Dr. Oetker’s “Paradies Creme Kleine Auszeit” is all about. With the Dessert Bike, Dr. Oetker brought the “Paradies Creme Kleine Auszeit” product range directly to consumers, creating enjoyable moments across Germany.
A Delight to Sample – The Dessert Bike on the Road
With the Dessert Bike, Dr Oetker brought “Paradies Creme Kleine Auszeit” directly to consumers. The attractively designed bike toured 14 German cities and offered visitors the opportunity to sample the product range at selected locations. Visitors could sample the three flavors Vanilla, Chocolate and Cookies & Cream. Whether classic and creamy, rich and chocolatey or featuring a subtle cookie note, the three varieties offered something for every taste and invited consumers to enjoy a little break from everyday life.
A Tour Through 14 German Cities
From July to the end of September 2026, the Dessert Bike visited a total of 14 German cities, including Bielefeld, Münster, Hanover, Osnabrück, Dortmund, Cologne, Hamburg, Berlin, Frankfurt am Main and Munich. At selected locations, consumers had the opportunity to discover and sample “Paradies Creme Kleine Auszeit” and experience the three flavors for themselves.
Vanilla, Chocolate or Cookies & Cream? During the tastings, visitors had the chance to discover their personal favorite.
For more information please contact:
Julian Loges
Media Spokesperson Dessert, Cereals & Refinements / Dr. Oetker World