Trust, sustainability, and credibility too, are extremely important factors in the Dr. Oetker family business. Almost all consumers – the figure in Germany is 96 per cent (Gruner + Jahr Brigitte Communication Analysis 2012) – know the brand and place immense trust in it. Independent and representative surveys have repeatedly shown that Dr. Oetker occupies a top position among German food brands and also ranks among the most trusted food brands internationally. This is the result of an approach to this brand and its consumers based on trust and sustainability reaching back more than 100 years.
The evolution of the company, from the time of its formation to the internationally active, broadly diversified enterprise of today, has been largely shaped by the owners, the Oetker family, who are now managing the company in the fourth generation. While the leadership of the company has for decades been characterised by consistency, the products are constantly being further refined and redeveloped in order to meet changing consumer demands.
Family entrepreneurs think in generations. Consequently, Dr. Oetker has always set a high value on sustainable action. The primary goal is to preserve and develop the company and hand it down from generation to generation. In pursuit of this aim, the company invariably ensures that economic, ecological and social goals are aligned. People are at the centre of these objectives. The company deals fairly with its customers, business partners, employees and fellow human beings. With its brand, its products, its technologies and processes, with its environmental protection measures and social requirements, Dr. Oetker seeks to satisfy people’s needs. The challenges the company faces are global, the company’s actions, though, sometimes vary greatly from region to region. To continue driving forward this development, each employee assumes responsibility in his or her sphere of influence.
You can find more detailed information in our Dr. Oetker Sustainability Report 2013-2015 PDF:
PDF download The Future Grows From Trust
For better animal welfare: Dr. Oetker resolutely implements changes in chicken meat procurement
Looking for an employer who enables you to pursue a sustainable career matching your personal taste? Then welcome to Dr. Oetker! We invite you to discover our company, our world and your opportunities here with us. Since our formation in 1891 to the present day, one thing holds true: we want to shape the future with quality. Perhaps soon with you too? Enhance our team and acquire a taste for a career!