Dr. Oetker Stories
Less waste, less packaging
Our packaging is designed to reliably protect products while also making the most efficient use of materials. In our story, we’ll take you on a journey and show you which packaging we’ve already made more sustainable.
16.3.2023 • Sustainability
Depending on the material, packaging consists of paper, cardboard, plastics, or composites, among other things; its production, use, and disposal involve the consumption of resources and energy. That is why we are working to reduce packaging wherever product protection, food safety, quality, and consumer information can still be guaranteed. By the end of 2025, 87%* ofour packaging was designed to be recyclable, and 61%* was made from recycled material.
As less material and as good to recycle as possible
How we design our packaging is something that Farina Voss, Executive Manager International Packaging Development at Dr. Oetker, and her team concern themselves with every day. ‘Whenever we develop or optimize packaging, the first step is always to look that we only use as little material as necessary’ she explains, ‘because the less material that has to be recycled at the end, the better.’ Particularly lightweight, particularly thin-walled packaging - of course, that also has limits. To find out precisely where these lie, a lot is demanded of the packaging during development.
As thin as possible, as recyclable as necessary: the bags for our Dr. Oetker baking mixes.
In a tear test, we check how resistant the material is
The same goes for the chilled dessert cup: thin-walled, lightweight and recyclable - but as resilient as possible, please!
"First and foremost, our packaging has a very important function: it has to protect our products in the best possible way: From production to transport to people's homes. Therefore, there will always be material that we cannot avoid", explains Farina Voss. “To avoid negative ecological consequences, we need to reduce packagings to the bare minimum or ensure that it is reused or recycled (‘Reduce, Reuse, Recycle’).” Since recycling systems vary widely around the world, Farina Voss and her team have developed clear guidelines, based on international public guidelines and recycling opportunities, on how to develop sustainable packaging around the world using particularly little, particularly recyclable material.
Already today, most of our product packaging is based on paper that can be completely recycled after use. At the same time, we are working on using as much recycled paper as possible ourselves. Our folding cartons already consist of 70 to 80 percent recycled material. We also rely primarily on paper-based material for transport packaging.
Everyone can do their part
"Basically, consumers can help us recycle by disposing materials separately after use," explains Farina Voss, with a High Protein Pudding cup in her/his hand. "For example, the sorting facilities allocate our chilled dessert packaging more reliably if the aluminum lids are completely separated from the cup before disposal in the household. Both together can then be placed in the recycling bin. The cardboard sleeves belong separately from the cup in the waste bin.
For more information please contact:
Katharina Ahnepohl
Media Spokesperson Sustainability