Big Americans BBQ Chicken Style

Same great taste, now with a positive twist.

At Dr. Oetker, we process a significant amount of animal-based raw materials, such as cheese, salami, and chicken meat. We therefore see it as our responsibility to promote animal welfare along our supply chains and to gradually improve husbandry conditions. With this in mind, we have already established animal welfare policies for chicken, aligned with the European Chicken Commitment (ECC), and for eggs, with the goal of using cage-free eggs. We are currently expanding this commitment by developing an animal welfare purchasing policy that defines additional species-specific goals.

In addition to the many vegetarian and vegan pizzas you know and love, and as part of our efforts to support a shift toward more plant-based proteins, we are launching our first hybrid pizza: the new Big Americans BBQ Chicken Style. We have partly replaced chicken breast with a plant-based alternative, based on wheat protein, without compromising on taste or texture.

Most of the chicken we use is still chicken meat (51%), but it comes from farms that meet higher animal welfare standards through the European Chicken Commitment (ECC). Surpassing the minimum legal requirements, ECC criteria ensure our chickens have cleaner air, more access to daylight, and more space to roam. In conventional poultry farming in Germany, there are typically up to 26 chickens per square meter, while ECC standards limit this to 20 chickens per square meter. The extra space not only gives the birds more room to move but also helps prevent certain illnesses and health issues. For more information on the comparison between conventional and ECC poultry farming, see here: European Chicken Commitment • Albert Schweitzer Foundation