Dr. Oetker Stories
Dr. Oetker Türkiye creates a Taste of Home for visually impaired and hard-of-hearing consumers.
5.6.2022 • Social Commitment
In collaboration with the Turkish Visually Impaired Library (Türkiye Görme Özürlüler Kitaplığı, TÜRGÖK), Dr. Oetker Türkiye broke down barriers by publishing the first Dr. Oetker dessert recipe booklet in Braille. The booklet supports our visually impaired consumers by offering them easy to prepare recipes from home while making our products more accessible.
Tülay Yazgan, Head of TÜRGÖK, shows a blind consumer another recipe book project that Dr. Oetker Türkiye has also contributed among other sponsors; “Good Smells In The Kitchen”
“Our visually impaired consumers are interested in our products. But they needed assistance with reading or learning the instructions.”
Emine Özden Executive Manager Public Relations, Türkiye.
With this need in mind, the booklet contains the instructions to prepare 23 Dr. Oetker dessert products such as Gels, Sweet Sauces, Cream Caramel and Turkish specialties such as Aşure, Keşkül and Kazandibi. The team also created audio recordings of the recipes to support individuals who cannot read the braille alphabet. In total, 400 copies of the CDs and booklets were delivered to our consumers to empower them to bake for themselves at home.
To mark the booklet's launch, colleagues ran a workshop in the Dr. Oetker Test Kitchen with consumers. Here, together with our colleagues, they were invited to try out some of our dessert recipes from the recipe booklet with us.
Consumers trying out the recipes.
Take a look at the results of the ‘Good Smells in the Kitchen’ workshop at Dr. Oetker Türkiye.
Supporting our deaf and hearing-imaired consumers is also a passion project for us. Employees in Türkiye voluntarily took sign language courses through a local People and Culture initiative to help deaf-and hearing-impaired colleagues. The colleagues who had learned sign language were also asked to appear in our product and recipe preparation videos to help ensure accessibility for our consumers. The videos were later posted to our YouTube channel.
The goal of both initiatives was to break down barriers and to show there are no boundaries while baking. They received a great response from our consumers, which we were delighted to see.
Media Spokesperson Sustainability