Dr. Oetker Stories

From the idea to the frozen pizza

Four new films show how Dr. Oetker pizzas are created, existing products are revised and consumer wishes are taken into account in the process.

From the idea to the frozen pizza

24.4.2023 Products and Services

Where do the ideas for new pizzas come from? How do they get into the folding boxes? And how does Dr. Oetker even know what consumers might like? Answers to these and many other questions are provided by four films that follow the path of a frozen pizza from product development through production and sensory analysis to the test kitchen and consumer service. Our colleagues from the respective departments provide a glimpse behind the scenes of their daily work.

Pizza product development

In Research & Development, ideas become real Dr. Oetker products. For the creation of a new pizza, a wide variety of bases and numerous ingredients are available. The constant further development of recipes is also part of the job of the product developers at Dr. Oetker in Bielefeld. In the film you get an insight into our product development:

Here you can find out even more about our production site in Wittlich. In our Dr. Oetker story "Well rounded: This is how the Dr. Oetker pizza is made" you will also get an insight into the individual steps a pizza goes through in our factory.

The filming for the movies, which are now available in German and English on YouTube, took place in Wittlich and Bielefeld in the summer of 2022. 

Behind the Scenes: