In a changing and often uncertain environment, the purpose is our unifying, global north star. It is based on our founder’s pioneering spirit and the values of our company and serves as a point of orientation for our employees, consumers, and partners alike.
“With the increasing internationalization of our company, cultural diversity is also increasing. If we share one vision, one language and one Purpose, we can shape the future together with the same values.” – René Dol, Manager Human Resources, Dr. Oetker Netherlands
“I was very happy about the community feeling that was created through the Purpose launch. We feel like we are all part of the ‘big picture’ and with that, we feel valued.” – Ayca Bayman, Executive Manager Marketing, Dr. Oetker Türkiye
To best prepare for the challenges of the future, our Purpose combines an understanding of where we come from, where our business is today and where we should further develop in the future. To achieve this, we have aligned our actions and business decisions with the following three dimensions in mind: our environment & society, our consumers, and our employees. We defined four principles for each of the three dimensions, which we can use to measure our actions in order to bring these to life.
We are committed to creating an inspiring work environment, continually improving ourselves, and promoting diversity and equal opportunities in our teams.
With the growing need for indulgence in line with a balanced lifestyle, we are responding to the needs and wishes of our consumers by working to offer them more balanced alternatives within our expanding range of products.
We assume responsibility for the social and environmental impact of our operations and focus on achieving a more sustainable supply chain and improving our environmental footprint.
Believe it or not, a Purpose is not something that is invented. It exists at the heart of a company and is derived from its DNA. To uncover our dormant corporate Purpose, we embarked on a journey. Learn more about how we discovered the Dr. Oetker Purpose.
For us, Purpose also means changing the way we think about things and taking bold action. Here you can find out about a wide range of initiatives and projects that relate to our Purpose and contribute to the environment and society.