What DRIVES US

Our Purpose

Since our early beginnings in 1891, Dr. Oetker has remained true to its origins as a family business. A strong commitment to a common purpose has always been a key driver for us.

We know the importance that food plays in consumers' lives. That's why we want to bring people together and provide a feeling of home. "Creating a Taste of Home" is our purpose and the reason behind what we do. We use this purpose as our guide when developing new products or services as well as business strategies and our company culture. Our commitment to this is demonstrated at every level of our organization. To activate a purpose-led culture across our companies, we developed a roadmap which tackles not only "big" questions such as strategic and operational goals, but "small" questions such as how everyone of us can contribute to fulfill Dr. Oetker's purpose.

What is most important to us

Our three areas of action

We believe that long-term economic success is only achieveable if we act responsibly towards our consumers, our employees, and the environment and society. This is why we have summarized these focus areas to better demonstrate our ambition. They also describe what our company stands for and how our subsidiaries are connected:

 

We believe in providing tasty food moments for everyone, anywhere and at anytime, because the taste of delicious food can make people feel happy and comfortable. Therefore we continuously strive to improve the nutritional profile of our products. 

We are aware of our corporate social responsibility and the environmental impact of our actions. Our strategy is long-term, cross generational and resource-saving – always with the aim of preserving the world as a home for future generations.  

Our people are at the center of everything we do. This is why we empower our employees and leaders to act always in an entrepreneurial, inclusive and open-minded way. Together, we make Dr. Oetker an inspiring and future-shaping workplace.

Discover More Topics

Our RECIPE FOR THE FUTURE
Sustainability
Our understanding of sustainability is reflected in our corporate commitment: We are sensitive to the needs of future generations and continuously strive to engage for a better quality of life. more
We PLAY AS A TEAM
Dr. Oetker as an employer
Our attitude to people development has always been guided by the belief that we grow when our people grow. This commitment is fulfilled by our subsidiaries around the world. more

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