Our Purpose

Since our early beginnings in 1891, Dr. Oetker has remained true to its origins as a family business. A strong commitment to a common purpose has always been a key driver for us.

We know the importance that food plays in consumers' lives. That's why we want to bring people together and provide a feeling of home. "Creating a Taste of Home" is our purpose and the reason behind what we do. We use this purpose as our guide when developing new products or services as well as business strategies and our company culture. Our commitment to this ambition is demonstrated at every level of our organization. To activate a purpose-led culture across our companies, we developed a roadmap which tackles not only "big" questions such as strategic and operational goals, but "small" questions such as how everyone of us can contribute to fulfill
Dr. Oetker's purpose.

What is most important to us

Our three areas of action

We believe that long-term economic success is only achieveable if we act responsibly towards our consumers, our employees, and the environment and society. This is why we have summarized these focus areas to better demonstrate our ambition. They also describe what our company stands for and how our subsidiaries are connected:


We believe in providing tasty food moments for everyone, anywhere and at anytime, because the taste of delicious food can make people feel happy and comfortable. Therefore we continuously strive to improve the nutritional profile of our products. 

We are aware of our corporate social responsibility and the environmental impact of our actions. Our strategy is long-term, cross generational and resource-saving – always with the aim of preserving the world as a home for future generations.  

Our people are at the center of everything we do. This is why we empower our employees and leaders to act always in an entrepreneurial, inclusive and open-minded way. Together, we make Dr. Oetker an inspiring and future-shaping workplace.

Discover more topics

Our understanding of sustainability is reflected in our corporate commitment: We are sensitive to the needs of future generations and continuously strive to engage for a better quality of life. more
Dr. Oetker as an employer
Our attitude to people development has always been guided by the belief that we grow when our people grow. This commitment is fulfilled by our subsidiaries around the world. more
Tracking consent

We would be happy if you agreed that we and our partners use cookies and similar technologies to understand how you use our website. This enables us to better understand your user behaviour and adapt our website accordingly. Furthermore, we and our partners would like to use this data for personalised offers on their platforms. If you agree to this, please click on "Agree". Please refer to our privacy policy for detailed information. You can change your mind at any time.

Necessary features

We need these cookies and similar technologies to enable the basic functions of our website. This includes, for example, saving these settings. This is strictly necessary so that you cannot switch this off.

Always active
Analytics and personalisation

In addition, we would like to learn more about how you use our website in order to optimise it for you and other users. To this end, we use cookies and similar technologies that map user behaviour and thus help us to improve our offer for you.



(Re-)Marketing / data sharing with third parties

To ensure that we can tailor our marketing campaigns to your needs, we collect how you come to our website and how you interact with our advertisements. This helps us to make not only our ads, but also our content even better for you. Our marketing partners also use this information for their own purposes, e.g. to personalise your account or profile on their platform.