We are opening up!

Dr. Oetker New Business

Are you a founder with a validated idea? Looking for a strong partner to accelerate your growth? Read on to find out more...

We seek consumer-driven digital disruptions to create more touchpoints for consumers around the world. While focusing on our main categories, our scope ranges from consumer-focused innovations in food tech, to relevant digital services and unique experiences around food. In doing so, we work hand in hand with entrepreneurs from various industries. 



       Dr. Oetker, a 130 year-old startup

Entrepreneurship is at the heart of Dr Oetker. Our company was built from the success of a consumer-driven innovation. We have kept true to that throughout our 100-year history.


As  new technologies and business models are changing consumption experiences, we want to shape that change. Our aim is to bring a taste of home to all, around the world.

       The way we work: applying the Lean StartUp method


       Let’s all bring something to the table!

               Our recipe for success consists of the following: 


Perks of the Lean StartUp
  • Minimized time to market
  • Build- measure- learn feedback loops
  • Validation directly with customers thanks to:
    • Problem-solution-fit followed by,
    • Product-market-fit
  • Seeking complementary assets & capabilities across industries
  • Array of possible strategic collaborations, each tailor-made for the venture
  • Teaming up to pursue a joint business endeavour based on a mutual win-win
Seeds of Success
  • Power of corporate and spirit of a startup
  • 100 years of experience and industry expertise
  • International presence and growth investments
  • Growing, mutually beneficial business ecosystem

       Get in touch with us

Get in touch with us if you are a founder and believe that what you have created can be scaled further with us. Be it a consumer-insight driven digital innovation, an enabling technology, or a future relevant digital infrastructure. 

Let’s team up!



Tracking consent

We would be happy if you agreed that we and our partners use cookies and similar technologies to understand how you use our website. This enables us to better understand your user behaviour and adapt our website accordingly. Furthermore, we and our partners would like to use this data for personalised offers on their platforms. If you agree to this, please click on "Agree". Please refer to our privacy policy for detailed information. You can change your mind at any time.

Necessary features

We need these cookies and similar technologies to enable the basic functions of our website. This includes, for example, saving these settings. This is strictly necessary so that you cannot switch this off.

Always active
Analytics and personalisation

In addition, we would like to learn more about how you use our website in order to optimise it for you and other users. To this end, we use cookies and similar technologies that map user behaviour and thus help us to improve our offer for you.



(Re-)Marketing / data sharing with third parties

To ensure that we can tailor our marketing campaigns to your needs, we collect how you come to our website and how you interact with our advertisements. This helps us to make not only our ads, but also our content even better for you. Our marketing partners also use this information for their own purposes, e.g. to personalise your account or profile on their platform.