Dr. Oetker Stories

Protecting Our Forests

Forests are often cleared for timber, agriculture, or raw materials like soy and palm oil. International regulations and corporate initiatives are helping to counteract this. By the end of 2025, only 7 % of our procurement spend were still associated with a high deforestation risk. 

Protecting Our Forests

17.3.2025 Sustainability

We are all familiar with the images: barren landscapes where lush rainforests once stood. Areas that have been cleared – for logging to produce furniture or paper, for grazing livestock, or for cultivating raw materials such as soy or palm oil.

International regulations are aiming to prevent this. By the end of 2025, only 7 % of our procurement spend were still associated with a high deforestation risk. We consider deforestation risk to be high when raw materials may potentially be linked to deforestation or the conversion of natural ecosystems after 01/01/2020 and wecannot reliably rule out this risk.

Our forests are true superheroes for the health of both people and the planet:

  1. They regulate the climate: Forests absorb carbon dioxide (CO₂) from
    the atmosphere and store carbon, helping to mitigate climate change.
  2. They improve air quality: As trees and plants absorb CO₂, they
    release oxygen. Additionally, they filter pollutants
  3. They support wildlife diversity: Forests are home to an immense variety of
    animals, plants, and microorganisms. This biodiversity is crucial for
    ecological balance and the survival of many species, including humans.
  4. They store water: Forests retain rainwater and release it
    gradually, helping to prevent floods and droughts.
  5. They enhance soil quality: Tree roots stabilize the soil, preventing
    erosion. They also contribute to soil fertility, which is essential for
    agriculture and plant growth.
  6. They provide a space for relaxation: Forests offer a natural retreat that
    benefits both physical and mental health. Walks in nature help reduce stress
    and improve overall well-being.
  7. They provide resources: Forests supply us with wood, paper,
    medicinal plants, and many other natural resources essential to our daily
    lives.
A man carries a child on his shoulders in a forest. They both laugh.

However, over the past century, more and more forests have been cleared worldwide

One of the main reasons being the conversion of land for agriculture. In order to avoid further exacerbating the effects on the climate and the loss of biodiversity, Dr. Oetker has reduced the procurement spend with a high deforestation risk to 7% by 2025. 


How we achieve this is explained by Xian Tian, Sustainability Manager International Procurement at Dr. Oetker:

A woman in a gray blazer looks sideways into the camera and smiles.

We use nearly 20,000 different materials in our products worldwide. How do we approach the issue of deforestation?

Deforestation is not equally likely for every raw material or growing region. For example, with raw materials like tomatoes or grains from Europe, we can be fairly certain that no forests were cleared for their cultivation. They are grown in fields that have usually been used for agriculture for a long time. However, for raw materials such as soy, palm oil, cocoa and cane sugar, the situation is different. In regions of South America, Africa, and Asia, forests are still being cleared for production. Meat, dairy products, and gelatin are also among the raw materials with particularly high deforestation risks. The areas for livestock farming and feed production can be located in high-risk deforestation zones, such as soy used as animal feed for meat sourced from South America. 80% of global soy production is used for animal feed.

A brown chicken pecks food from a hand.


And how do you know which materials carry a high risk?

We do not determine which raw material or material from which growing region carries a high risk of deforestation ourselves. We rely on globally recognized data, such as the country benchmark from the organization Global Forest Watch.

How do you handle the data?

On June 30, 2023, the European Union Deforestation Regulation (EUDR) came into effect. This regulation, aimed at preventing deforestation, imposes due diligence requirements for all products sold in the EU, as well as for the export of soy, palm oil, beef, coffee, cocoa, rubber, and wood, and relevant products derived from them.

We will be implementing the EUDR consistently by the end of 2026. Our products made from materials that have a high deforestation risk, such as cocoa, chocolate, palm oil, soy products, coffee, beef and paper-based packaging, are covered by this regulation when sold, produced in the EU or exported from the EU. Besides compliance to the EUDR regulation, we assess each material within the high risk commodities. 

Take Dr. Oetker UK’s pizza boxes, for example. As UK does not fall under the EUDR scope, we check if the boxes are made from 100% recycled paper. If virgin fiber paper is applied, we evaluate the deforestation risk of country of origins for the virgin fiber according to the Global Forest Watch.


A woman in colorful clothing standing between trees holds two cocoa fruits up to the camera.

What do you do if there is a high risk of deforestation?

For high-risk product groups, we developed customized solutions with our suppliers, define new purchasing standards, and monitor their compliance. For example, we almost only source cocoa through certification from the Rainforest Alliance. The same applies to products containing palm oil, which we aim to only buy RSPO-certified. We also assess whether we can switch to certified products for soy oil and raw cane sugar from Brazil. Another solution is to check whether we can source certain raw materials only from regions where there is no deforestation risk.

How much progress have you already made toward your goal of becoming deforestation-free?

By the end of 2025, only 7 % of our procurement spend were still associated with
a high deforestation risk. Further measures are already being implemented, such as sourcing certified materials, procuring from low-risk areas, and preparing for the EUDR implementation. So, we've already accomplished a lot.

Our conclusion to deforestation risks:

There are various ways to minimize the risk of deforestation in the production of our raw materials: On the one hand, we can purchase certified raw materials for which active efforts are made and verified to ensure that no deforestation takes place. On the other hand, we can source goods with a high deforestation risk from other regions or via other suppliers that are covered by the EUDR, for example. Another option may be to change the recipes of our products.

What you can do to protect forests worldwide:

  • Pay attention to sustainability labels when shopping, like Rainforest
    Alliance and RSPO – for both food and cosmetic products.
  • Soy from Latin America is processed into animal feed in 80% of cases.
    While palm oil is grown on 19 million hectares globally, the global cultivation area for soy is 125 million hectares – three times the size of Germany. So, eating less meat, eggs, and dairy is also good for the forests.
  • Question your online orders: Do I really need this? Does the retailer use sustainable shipping? Is the box made from recycled paper?
  • Think before you print – this also helps save paper.

Katharina Ahnepohl

Media Spokesperson Sustainability