As a food manufacturer, Dr. Oetker deals with a large number of different interests and expectations of its target groups, the so-called stakeholders.
In addition to our employees, consumers are the most important stakeholder groups. We continuously maintain an intensive dialog with them. We are also in regular contact with retailers, our suppliers and service providers, associations, science and research, politics and local communities, the general public as well as the media and non-governmental organizations.
Through constructive communication, we want to maintain and further strengthen the trust in our company that has built up over decades.
In addition to the classic forms of dialog such as letter, telephone or email, we can be reached via other communication channels. Particularly in times of digital communication, in which information and opinions spread extremely quickly, it is of enormous importance to answer questions quickly and transparently and also to provide information proactively.
Our consumer service answers questions about Dr. Oetker products and recipes via our hotline and web chat and also provides information about their use and the preparation of special diets. Moreover, it names possible sources of supply and provides information about the ingredients or contents used in each case.
In addition, we are represented on the social media platforms Facebook, Twitter, YouTube, Pinterest and Instagram, where we provide information on product and company topics.
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To ensure that we can tailor our marketing campaigns to your needs, we collect how you come to our website and how you interact with our advertisements. This helps us to make not only our ads, but also our content even better for you. Our marketing partners also use this information for their own purposes, e.g. to personalise your account or profile on their platform.