Strategy & Management

Dr. Oetker in Dialog

As a food manufacturer, Dr. Oetker deals with a large number of different interests and expectations of its target groups, the so-called stakeholders.

In addition to our employees, consumers are the most important stakeholder groups. We continuously maintain an intensive dialog with them. We are also in regular contact with retailers, our suppliers and service providers, associations, science and research, politics and local communities, the general public as well as the media and non-governmental organizations.

Through constructive communication, we want to maintain and further strengthen the trust in our company that has built up over decades.

In addition to the classic forms of dialog such as letter, telephone or email, we can be reached via other communication channels. Particularly in times of digital communication, in which information and opinions spread extremely quickly, it is of enormous importance to answer questions quickly and transparently and also to provide information proactively.


Our consumer service answers questions about Dr. Oetker products and recipes via our hotline and web chat and also provides information about their use and the preparation of special diets. Moreover, it names possible sources of supply and provides information about the ingredients or contents used in each case.


In addition, we are represented on the social media platforms Facebook, Twitter, YouTube, Pinterest and Instagram, where we provide information on product and company topics.

Compliance as an Important Part of Sustainable Business

The subject of compliance has gained in importance due to the company's strong international growth and increasing legal requirements.

Find out more about the Compliance Organization at Dr. Oetker
Tracking consent

We would be happy if you agreed that we and our partners use cookies and similar technologies to understand how you use our website. This enables us to better understand your user behaviour and adapt our website accordingly. Furthermore, we and our partners would like to use this data for personalised offers on their platforms. If you agree to this, please click on "Agree". Please refer to our privacy policy for detailed information. You can change your mind at any time.

Necessary features

We need these cookies and similar technologies to enable the basic functions of our website. This includes, for example, saving these settings. This is strictly necessary so that you cannot switch this off.

Always active
Analytics and personalisation

In addition, we would like to learn more about how you use our website in order to optimise it for you and other users. To this end, we use cookies and similar technologies that map user behaviour and thus help us to improve our offer for you.



(Re-)Marketing / data sharing with third parties

To ensure that we can tailor our marketing campaigns to your needs, we collect how you come to our website and how you interact with our advertisements. This helps us to make not only our ads, but also our content even better for you. Our marketing partners also use this information for their own purposes, e.g. to personalise your account or profile on their platform.